20+ years building consumer healthcare brands and businesses — and a multi-condition patient myself. I anchor work to a deeper why, can see what a brand can be beyond the brief, and run the test-learn-pivot loop until I find the winning combination.

I'm the only consumer healthcare marketer who pairs a deeper why anchor, a vision for what can be, and a researcher's curiosity to fully bake a brand into a scalable business — the same way I turn old family recipes into celiac-friendly versions for my kids.